content marketing Archives

How to Increase the Exposure to Your B2B Content Marketing – 6 Tips

by Staff Writer | Jul 16, 2018 | Content Marketing

One of the greatest problems that small businesses have with their B2B marketing lies in the fact that they don’t know how to properly engage other companies with their content or, for that matter, make their content more engaging for them. After all, most guides...

5 Experts Discuss How to Master Your B2B Blog without Boring Your Audience

by Andre Palko | Mar 17, 2017 | Content Marketing

B2B blogging presents its own special challenges. There are team members or bosses to please. There is a company image to uphold. How do you connect with your target reader and not bore them to tears with corporate-speak? Maybe you’re a small business owner struggling...

7 Easy Content Marketing Tips for Small Businesses

by Andre Palko | Nov 22, 2016 | Content Marketing

In a previous blog article we talked about the 100+ year history of content marketing and how printing companies were involved from the very start. While the outward trappings of content marketing may come and go, its underlying value as a powerful marketing strategy...

Are You Making These Two Lead Generation Mistakes?

by Andre Palko | Nov 22, 2016 | Digital Marketing

If you are struggling to generate more leads on a limited budget, chances are you’re not using this effective, low-cost marketing technique. It’s an idea you can start using right away to boost response, and when set up properly, it can generate leads for you round...