Small Business Marketing Blog

Growth tactics and insight from experienced business owners who know what it’s like to meet payroll, generate sales, and stay profitable.

What This Unusual Egg Carton Can Teach Us About Print Marketing

Miscellaneous

I recently enjoyed a piece of printed content that demonstrates one of the best ways to differentiate a product, to sell more of that product, and to sell more frequently. The method is readily available to companies of any size, even if they work alone and all they...

How to Turn Customer Complaints into a Quality Improvement System

Management and Operations

Most small business owners dread customer complaints. The instinct is understandable. A complaint feels like a judgment, and when you’ve built something with real effort and care, criticism lands differently than it does in a large company where accountability is...

How to Build a Simple Product Quality Checklist Without Hiring a QA Team

Miscellaneous

You are good at what you do. Customers generally say so. But every so often something slips through that should not have. A step gets skipped. A detail gets missed. A deliverable goes out that does not quite meet your own standards. The problem is rarely skill. Most...

Quality Control vs. Quality Assurance and Why Small Companies Should Care

Management and Operations

You ship an order. The customer calls to say something is wrong. You check your process, fix the mistake, and move on. Two weeks later, the same problem comes back. Sound familiar? That cycle of catch, fix, repeat, is what happens when a business focuses only on...

What Does ‘Product Quality’ Actually Mean? (It’s Not What You Think)

Miscellaneous

Ask ten small business owners what quality means and you will get ten different answers. Most of them will describe their own standards, their own attention to detail, or their own pride in what they produce. Very few will describe what their customers actually...

5 Common Financial Mistakes Small Business Owners Want to Avoid

Management and Operations

In the excitement of starting and running a new small business, common financial mistakes are easy to overlook. Here are 5 to avoid.

Trade Shows Are Not Just for Big Companies

Miscellaneous, Omni Channel Marketing

Walk into any major industry trade show and the first thing you notice is the big booths. Giant backlit displays, matching staff uniforms, branded giveaway bags, and product demo stations that look like they cost more than your annual marketing budget. It is easy to...

How to Multiply the Power of Sales Calls

Direct Mail and Print

If you could multiply the power of sales calls to produce the results of many calls, would you? You can with this simple strategy.

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