DIY Press Releases and Done-for-You Press Release Writing
Press releases can give even the smallest of companies exposure to an audience of millions.
I’ve tried several PR distribution channels, some of them costing several hundred dollars per release. I settled on EIN Presswire for myself and clients because it’s ideally suited for most small businesses.
✅ It’s affordable, costing a fraction of other services.
✅ They have great distribution that gets the release in front of the right audience of journalists, corporate decision-makers, government officials, and the public at large.
✅ It’s built for both digital and offline, including AI mentions as well as conventional newswires and outlets (more on that below).
Do-It-Yourself (DIY) Press Release
If you write your own press releases, you can go here to begin submission.
(We’re an affiliate with EIN Presswire. We get paid a commission if you purchase but it doesn’t change what you pay.)
DIY Press Release Pricing
Starts at $149 per release and goes as low as $49.95 with a package purchase.
Also, they currently have a limited-time special offer in which you get 2 free releases when you buy 5.
Purchase a DIY Press Release here.
Prompt for Writing a Great Press Release
This is a useful prompt if you want AI assistance in writing your release. Be sure to replace the relevant information within the brackets.
Prompt:
I’d like to write a compelling press release for a service offered by [Company Name].
Here is the link to the page with all the details for the release:
[Insert URL to product/service page(s) here OR attach documents to the prompt or paste in all copy that describes the product/service]
The press release requires the following elements to be acceptable for submission to the press release distribution provider:
– A compelling Title, no more than 120 characters, including company name which is [Company Name]
– A compelling descriptive sub-title that offers more detail on the headline, maximum 160 characters
– All copy must be free from direct address “I”, “you”, “we”.
– A lede paragraph that gives compelling answers to reporter questions of “who, what, when, where, and why.” Avoid fluff or promotional verbiage. Avoid words like “proud” or “pleased” or “amazed” or “delighted”.
– The body of the release. The body of the press release gives more newsworthy details about the service. It should include benefits to the target customer. Features can be used as supporting details. Statistics can be used to support the product and make it more compelling.
– The total word count on the release should be no more than 700 words.
First, review the requirements above as well as all details regarding the information provided.
When you have reviewed all the information, ask me clarifying questions until you’re 95% confident you can complete the task successfully.
We Write the Press Release and Submit for You
We’ll write a press release and submit to the distribution channels at EIN Presswire for you.
You send us details and we write the full release to meet press release editorial guidelines. You get a chance to proofread and edit before we submit, up to 2 revisions. Once its OK, we handle the submission and send you a full report.
Done-for-You Press Release Pricing
Total price for writing and submission – $299
Use the button below to order our press release writing and submission.
After your purchase, you’ll get an email with the next steps.
The video below gives a quick overview of what happens with a press release.
PR Distribution Channels Used
These are some of the media channels and outlets in which your press release will appear.
❑ Get Syndicated on Major News Sites – AP and AP Wire, Nexstar, Google News, and others
❑ Appear in AI & Machine Learning Systems
❑ Appears on US T.V. and Radio Station Sites including ABC, NBC, CBS, CW affiliate sites, and Fox
❑ Appears on International newswires if desired
❑ News Aggregators and Research Tools (Google News provider and feed our releases into Bloomberg Terminals, MuckRack, Moody’s NewsEdge, Naviga and MenaFN)
❑ Appears in relevant local and state newswires, media, publications and outlets based on the location listed in your byline.
❑ RSS syndication
Features Available With our Press Releases
These features are available when you buy our done-for-you press release service.
► 3 keyword anchor text links per release, maximum 75 characters per anchor text.
► Up to 3 embedded images
Also included (but not required):
► 1 embedded video
► 1 embedded quote
► 1 embedded website
SEO Benefits of a Press Release
All press releases are hosted on dominant, high DA websites which gives you quality backlinks that show up almost right away in major search engines.
The typical release is picked up by 200-250 news outlets, each with high-quality links back to you. This helps SEO and discoverability.
One recent mobile notary client got 338 back links from a wide range of media outlets and publications. One of my own releases for a product launch got 243 links. Typically the number of actual links is greater than reported since not all outlets report back.
Distribution is discoverable by regular search engines also gets picked up by AI platforms.
You get exposure in news outlets and publications in targeted, relevant industries.
Standard Press Release Components
Professional press releases follow an established structure and typically include the following items.
❑ Company Identity – Establishes brand identity immediately and includes logo
❑ Media Contact Details – Names, phone numbers, email addresses, mailing address for press inquiries
❑ Headline – Captures attention in one to six impactful words. 120 characters maximum with 80 characters recommended. Capitalize the first letter of every word except for prepositions and articles of three characters or less. Don’t use exclamation marks or question marks unless it’s part of the company name or service. Do not use a period. Use single quotation marks (‘) instead of double quotation marks (“) to avoid Google Search problems.
❑ Subheading – Expands the headline with additional detail
❑ Dateline – Shows release date and originating location (city, state)
❑ Introduction – Covers who, what, when, where, why in the first paragraph
❑ Body – Provides supporting details, statistics, and background. Up to 1,000 words total if we are writing it for you, 700 words if you are buying a single release through EIN Presswire.
❑ Company Boilerplate – Offers brief background on company or individual (an “about” section)
❑ Closing Symbol – Signals the release’s end (traditionally “-30-” or “###”)
What Makes Press Releases Succeed
Effective press releases serve specific audiences: journalists seeking stories, consumers making decisions, and influencers sharing content. Each element works together to create news that people want to read and share.
The best press releases tell stories worth sharing. They present facts clearly, respect readers’ time, and make sharing simple.
Editorial Guidelines for a Press Release
Users of our press release distribution follow these EIN Presswire Editorial Guidelines for content.
Testimonials – Press Release Distribution
Below are a couple of testimonials on the press release distribution service at EIN Presswire.
You can view more testimonials here.
Recently, I sent out a press release with another company and received no media responses. Your company reached out to me and made me an offer I could not refuse; a free press release! I did nothing different and sent out the same release via EIN Presswire. The result was an interview with the BBC World News! Thanks so much. I am now a new customer!
I have been very happy with our press releases from EIN Presswire. The application is very easy to use and the distribution lists are up to date and comprehensive. We always get responses from our EIN Presswire press releases.
FAQs Press Release Writing and Distribution
Below is a list of frequently asked questions about writing and distributing press releases. If you have any other questions, use the Contact Us form to send them my way.
How do I target states in the US?
Your release is targeted to states according to the location specified when writing your release. This includes local media for each state and state-based newswires. To target a state, simply let us know when we are writing your release. If you are going directly through EIN Presswire, select the US as your county then list the target state in the location section of the press release submission form.
What Industry Targeting is Available for My Press Release?
Press release industry distribution depends on your purchase.
– Buy a single release from EIN Presswire and get distribution to 1 country + 2 industry targets
– Purchase a Done-for-You Press Release from us and get distribution to 2 countries +5 industry targets
(Or buy any DIY package of 5 or more and get the same distribution to 2 countries +5 industry targets
Here’s a listing of currently available industry targets.
Agriculture, Farming & Forestry
Amusement, Gaming & Casino
Automotive
Aviation & Aerospace
Banking, Finance & Investment
Beauty & Hair Care
Building, Construction
Business & Economy
Chemicals
Companies
Conferences & Trade Shows
Consumer Goods
Culture, Society & Lifestyle
Education
Electronics
Emergency Services
Energy
Environment
Food & Beverages
Furniture & Woodworking
Gifts, Games & Hobbies
Healthcare & Pharmaceuticals
Human Rights
Insurance
International Organizations
IT
Law
Manufacturing
Media, Advertising & PR
Military
Mining
Movies
Music
Natural Disasters
Politics
Real Estate & Property Management
Religion
Retail
Science
Shipping, Storage & Logistics
Social Media
Sports, Fitness & Recreation
Technology
Telecommunications
Textiles & Fabric
Tobacco
Travel & Tourism
U.S. Politics
Waste Management
World & Regional
Does my release get worldwide distribution?
Yes. It gets distributed via AP News, Google News, and 3900+ additional news sites around the world included in EIN Presswire’s World Media Directory.
Do you guarantee that the media will use my release?
Yes, we guarantee that your releases will be published on all the networks controlled by EIN Presswire. It then gets republished on gateway services such as AP News, Google News, and major TV and radio websites.
What topics are allowed or excluded in a press release?
Read EIN Presswire’s Editorial Guidelines for details on allowed and excluded content.
How frequently should I send out press releases?
It’s a good idea to send out regular press releases. These don’t have to be for “major” news events. It can be an update on any topic as an extension of regular marketing communication. PR is an effective brand building tactic, and brand mentions are more important than ever because AI overviews and AI searches rely heavily on them.
How do I submit my release?
If we’re writing the release, you get an email with instructions after your purchase.
If you’re submitting directly via EIN Presswire, simply follow the prompts on any Submit Release button or link.
Does the release get reviewed by EIN Presswire?
Before we submit the release we review it to make sure it complies with their guidelines. EIN Presswire also retains the right to review for compliance and may reach out for additional clarification if needed. If we’re writing the press release, we’ll handle the response and make sure any edits are OK with you.
Does my company need to get verified in any way?
EIN Presswire may review companies mentioned in a release. If there is any question about your company and its legitimacy, they will let you know.
Can I add more than 3 links to my release?
Yes, but only 3 will be hyperlinked. This is to conform with best SEO practices for linking. If you’d like to add additional links, include the full link in the body of the release. They will show as text (no hyperlink). Maximum recommended links is 10 per release.
Are the links 'do-follow' or 'no-follow'?
To comply with Google News guidelines, links are ‘no-follow’. This ensures your release shows up quickly in Google search and Google News.
No-follow links have value.
* They still help with SEO, especially when contextually relevant and on high-authority pages like the ones on which your release will be published.
* A mix of no-follow and follow links is more natural in the eyes of the search engines. A site with only one type of link is suspicious.
* There is potential for significant referral traffic from high authority sites. This helps brand exposure and user engagement. It also helps to attract more links organically over time.
How soon does my release go out?
Press releases written by us are usually distributed about 2 hours after submission during business hours.
If you are a new customer purchasing directly through EIN Presswire, it takes up to two days to verify your account before they’ll submit the release.
Can I schedule my press release?
Yes. Just let me know when you want to send the release and we schedule it for that day. Otherwise, all releases are “for immediate release.”
How long is my press release active online?
Your release is hosted indefinitely on all of the EIN Presswire network.
How long before I get a distribution report on my release?
Your distribution report is available about 4 hours after distribution. If we’re writing it for you, I’ll send you the report the same day of distribution.
You can view a sample press release distribution report here.
For additional press release FAQs or questions about submitting directly via EIN Presswire, visit their FAQ Page.