Miscellaneous Archives

What This Unusual Egg Carton Can Teach Us About Print Marketing

by Andre Palko | Apr 9, 2026 | Miscellaneous

I recently enjoyed a piece of printed content that demonstrates one of the best ways to differentiate a product, to sell more of that product, and to sell more frequently. The method is readily available to companies of any size, even if they work alone and all they...

How to Build a Simple Product Quality Checklist Without Hiring a QA Team

by Andre Palko | Mar 16, 2026 | Miscellaneous

You are good at what you do. Customers generally say so. But every so often something slips through that should not have. A step gets skipped. A detail gets missed. A deliverable goes out that does not quite meet your own standards. The problem is rarely skill. Most...

What Does ‘Product Quality’ Actually Mean? (It’s Not What You Think)

by Andre Palko | Mar 5, 2026 | Miscellaneous

Ask ten small business owners what quality means and you will get ten different answers. Most of them will describe their own standards, their own attention to detail, or their own pride in what they produce. Very few will describe what their customers actually...

Trade Shows Are Not Just for Big Companies

by Andre Palko | Feb 25, 2026 | Miscellaneous, Omni Channel Marketing

Walk into any major industry trade show and the first thing you notice is the big booths. Giant backlit displays, matching staff uniforms, branded giveaway bags, and product demo stations that look like they cost more than your annual marketing budget. It is easy to...

The Profitable Benefits Of Content Marketing For Local Business – a Winning Strategy

by Andre Palko | May 1, 2025 | Miscellaneous

Content marketing for local business has emerged as a powerful tool to establish thought leadership, build brand awareness, engage with the target audience and increase revenue. In the digital age, where consumers are increasingly discerning about the brands they...

How to Calculate Customer Acquisition Costs [Formula and Infographic]

by Meghan Bliss | Mar 21, 2025 | Miscellaneous

When planning financially for your small business, it’s important to focus on the necessary costs that keep your business running. One of those costs to consider is your Customer Acquisition Cost (CAC). What is Customer Acquisition Cost? To keep it simple, your CAC is...