Direct Mail and Print Archives

How to Multiply the Power of Sales Calls

by Andre Palko | Feb 19, 2026 | Direct Mail and Print

If you could make one sales call generate the sales volume of two, three or more calls, would you? Several years ago, I discovered how to do just that. I’ll explain. Automatically Leverage All of Your Sales Calls with This Simple Inbound Strategy In my road warrior...

Business Holiday Cards Deliver Big Returns for a Small Investment

by Andre Palko | Dec 9, 2025 | Direct Mail and Print, Omni Channel Marketing

As business owners, we’re surrounded by and bombarded daily with digital and AI marketing tools. You might naturally think print materials belong in a museum somewhere. But every holiday season tells a different story. A well-designed business holiday card cuts...

Elements From Vintage Ads That Still Work in Visual Marketing Design

by Andre Palko | Jun 15, 2025 | Direct Mail and Print, Omni Channel Marketing

Why do vintage ads that still evoke such curiosity, engagement, and sometimes controversy? Sometimes, especially on social media, it’s the humor from old-time political incorrectness that draws us in. Other times, the appeal stems from emotions that go much deeper...

How to Get Steady Sales Growth with Your Customer and Prospect List

by Andre Palko | May 1, 2025 | Direct Mail and Print

You do keep a list of all your clients and prospects, don’t you? To some readers this will seem a ridiculous question, “Of course we maintain a list!” Others will give me a look of befuddlement or else disguise their nervousness about the question with “Why should I...

A Direct Mail Technique that Can Double Your Response Rates?

by Andre Palko | Feb 10, 2020 | Direct Mail and Print

One of the easiest marketing techniques to implement is without question one of the most effective. Remarkably, this marketing strategy tripled our gross sales in one year and doubled them the next during the formative years in a new venture. Done properly, any small...

Print Marketing: Still a Great Way to Advertise Small Local Business

by Staff Writer | Sep 9, 2019 | Direct Mail and Print

Print marketing is still a viable way to market your small business. Why? You are marketing your small company to people in your local area. You need local customers to shop with you or use your services every day. People who are in the area will come to you on...