social media marketing Archives

How to Do Digital Marketing in Your Small Business [The Basics]

by Meghan Bliss | Apr 12, 2025 | Digital Marketing, Local Business

Remember the days when you could rely on newspaper ads, Xeroxed flyers, and billboards to spread the word about your business? Believe it or not, we’re entering an age when not many people will. Those previously effective marketing tactics still exist, but they are...

5 Reasons to Include Social Media in a Business PR Strategy

by Staff Writer | Feb 22, 2021 | Omni Channel Marketing

Social media has turned many industries upside-down, forcing them to re-evaluate how they represent their brand and interact with consumers online. “Everything lives on the digital ecosystem plain,” said Matt Kovacs, president of Blaze PR agency in Los Angeles....

How to Get an Above Average Instagram Engagement Rate with 5 Little-Used Tactics

by Staff Writer | Jun 19, 2019 | Social Media Marketing

Great social media engagement is always rooted in relationships. And relationships are built on meaningful interactions. Today, Instagram, as well as the other top social platforms, is more saturated than ever, which means it is tougher than ever to cut through the...

Top Reasons Companies Invest in Social Selling

by Staff Writer | Apr 9, 2019 | Social Media Marketing

If you are working in sales, then you must have heard about social selling. Well, social selling is not a new concept.Recent research by Hootsuite has revealed that B2B sellers who embrace social selling are 72% more likely to exceed quotas than their peers who don’t....

How to Grow Your Local Facebook Audience Through Story-Based Posts (With Examples)

by Staff Writer | Mar 15, 2019 | Social Media Marketing

There’s a lot of advice about growing your Facebook audience. There isn’t much (detailed) advice from a local standpoint. It’s a lot harder to get people to come to your local office, gym, or studio instead of your website. Your prospects are limited, therefore...