prospecting Archives

Products That Sell Themselves – Marketing Strategy or Myth?

by Andre Palko | Feb 25, 2020 | Omni Channel Marketing

I have only myself to blame. After all, I openly encourage comments and suggestions about our products, marketing strategy or about small business in general. But there is one comment that gets under my skin. It goes something like, “You guys don’t have to work to...

How to Get More Customers by Reading Their Minds

by Andre Palko | Nov 29, 2018 | Omni Channel Marketing

Do you remember the Magic 8 Ball? The novelty toy predicts your future when asked a yes-or-no question. As kids, we’d amuse ourselves for hours because there was no limit to our silly or impossible questions. Today we have the equally mysterious Google to answer our...

22 Easy Ways to Instantly Start Using Google Alerts for Lead Generation, Prospecting, Marketing, and Personal Branding

by Andre Palko | May 8, 2018 | Digital Marketing

All the trending talk these days seems to be about bots and artificial intelligence (AI.) One bot that’s been around for years is Google Alerts. Considering all that can be done with it, small business owners should give it a second look if they’re not already...

How to Get More Customers with Free Marketing Info at Your Fingertips

by Andre Palko | Jan 13, 2017 | Direct Mail and Print

If you want to get more customers from your local business area, here’s a source of leads you might not have considered. For instance, restaurants, professional practices, boutiques, salons, printing companies, and other retail businesses typically pull customers from...

How to Eliminate Cold Calling from Your Sales and Marketing Tactics

by Andre Palko | Dec 1, 2016 | Management and Operations

If you want to liven up the conversation in a group of small business people, just mention that you love (or hate) cold calling. It doesn’t matter which side you take. I hate cold calling and I’ll wager that most business people do too, whether they are successful...