marketing ideas Archives

10 Powerful Lead Generation Tactics You Shouldn’t Ignore

by Andre Palko | Nov 14, 2025 | Omni Channel Marketing

A fascinating list of marketing statistics from Hubspot reports that 65% of all businesses say that generating leads is their biggest marketing problem. And 80% say that their lead generation efforts are only “slightly to somewhat” effective. It seems natural that...

How to Use Sensory Marketing to Appeal to Customers

by Staff Writer | Jan 13, 2021 | Omni Channel Marketing

From the start of our day to the end, we’re bombarded by marketing. What to eat, what to wear, what to watch. Many potential customers are actually tuning out most marketing that they see. How can we, as marketers, reach our target customers who are uninterested in...

Sell Like SaaS: 6 Subscription Based Marketing Tactics That Work in Any Business

by Staff Writer | Jul 14, 2020 | Digital Marketing

Maybe you are not familiar with SaaS (subscription-based software as a service), but it’s highly likely that you are using a SaaS product in one way or another. If you are using Microsoft Office, you are already a customer because you have licensed their annual...

5 Quick Tips to Boost Visibility for a Small Business

by Staff Writer | Jun 22, 2020 | Omni Channel Marketing

The aim of any business is to make a profit but there’s no profit if people do not know about your business. It’s all about increasing the visibility of your company. As a busy owner, you might quickly find yourself in a time and budget crunch with your marketing. In...

Products That Sell Themselves – Marketing Strategy or Myth?

by Andre Palko | Feb 25, 2020 | Omni Channel Marketing

I have only myself to blame. After all, I openly encourage comments and suggestions about our products, marketing strategy or about small business in general. But there is one comment that gets under my skin. It goes something like, “You guys don’t have to work to...