data Archives

3 Data Governance Mistakes to Avoid in Your Small Business Startup

by Staff Writer | Jun 22, 2020 | Management and Operations

It’s been suggested that reliance on oil by many of the world’s largest economies is declining, and that it will soon be data that instead drives innovation and the creation of new companies and jobs. While I – and, indeed, many economists – would agree with this...

How to Deal with Issues in Your Data-Driven Marketing Campaigns

by Staff Writer | Dec 30, 2019 | Management and Operations

Data-driven marketing has been a boon to e-commerce and the retail industry. It gives companies large and small a better understanding and connection to their customers. The back-office technical reality of this powerful innovation, though, is often problematic and...

How Much Would a Data Loss Event Really Cost You?

by Staff Writer | Jul 24, 2019 | Management and Operations

Most small business owners think about backups and data recovery by asking themselves one simple question: Are we keeping copies of our most crucial files? Thankfully, the answer is almost always “yes.” And obviously this matters. But too few of these same business...

WiFi Marketing & Analytics: Essential for Brick-and-Mortar Small Businesses

by Staff Writer | Mar 15, 2019 | Local Business

The combination of WiFi analytics and WiFi marketing tools has quickly become one of the most powerful ways for brick-and-mortar small businesses to engage with customers to keep them coming back and spending more. Knowing exactly who your customers are and how they...

Revolutionize Your Reporting with Data Visualization

by Staff Writer | Sep 24, 2018 | Visual Content

What is Data Visualization? Data visualization is the concept of communicating information through visual aids, like charts and graphs. Communicating data in a visual manner makes it easier to spot patterns, trends, and correlations that can simply go unnoticed in...

3 Data Governance Mistakes to Avoid in Your Small Business Startup

How to Deal with Issues in Your Data-Driven Marketing Campaigns

How Much Would a Data Loss Event Really Cost You?

WiFi Marketing & Analytics: Essential for Brick-and-Mortar Small Businesses

Revolutionize Your Reporting with Data Visualization

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