customer retention Archives

How to Craft a Return Policy That Keeps Your Customers Coming Back

by Andre Palko | Aug 10, 2020 | Management and Operations

Is your return policy an afterthought, something you cobbled together years ago in response to your first returned product? Done right, a well-crafted return policy can be a source of customer satisfaction that gets customers to stick with you longer and spend more...

Customer Retention in Ecommerce Is as Important as Customer Acquisition

by Staff Writer | Dec 9, 2019 | Ecommerce

My parents have followed the same Saturday morning routine for decades. They drive to the local Walmart to pick up their weekly shopping, but they don’t buy fruit or vegetables here. Instead, they drive another couple of miles to a small family-owned grocery store to...

5 Ways to Make the Best Customer Experience to Keep Them Coming Back

by Staff Writer | Nov 14, 2018 | Management and Operations

Starting your own business can be quite challenging, but do you know what’s more difficult than that? The answer—providing and maintaining a high degree of customer satisfaction. A rich customer experience is essential for your company’s success. And if...

17 Simple Everyday Free Things Your Small Business Can Do to Get Customers to Like You More Starting Today

by Andre Palko | Oct 20, 2017 | Management and Operations

If my experience is any indicator, small business customer service is off track. Bad experiences outweigh the good ones. What turns them “bad” is typically some slice of ordinary human behavior gone slightly awry. A Harvard Business Review article* reveals some...