cross channel marketing Archives

6 Types of Corporate Events to Revive Interest for Your Brand

by Staff Writer | Mar 5, 2025 | Omni Channel Marketing

To succeed and stay top-of-mind in any industry, you must know how to connect with your market. Showing you care and effectively communicating your company goals and aspirations to customers are important to maintain interest in your brand to avoid stagnation and...

Cross Channel Marketing for Local Business

by Meg Guiseppi | Jan 20, 2025 | Omni Channel Marketing

Whether you’re a new or well-established small business, you have some kind of marketing strategy going … even if it’s only a haphazard word-of-mouth effort. If you have no marketing plan in place, your business is likely to stagnate. Chances are...

Offline vs Online Marketing Channels and the Steady Rise of Click and Mortar

by Andre Palko | Oct 28, 2024 | Omni Channel Marketing

Studies of offline versus online shopping behavior continue to show that the number of consumers using both channels continues to grow. A 2020 McKinsey study estimated that 51% used both channels, while as of 2024, 81% are using both. This suggests that businesses...

Offline Marketing Ideas That Still Bring in the Bucks

by Staff Writer | Feb 22, 2021 | Omni Channel Marketing

Offline marketing seems like something that has no place in today’s world. With all the technology and advanced marketing strategies available through the internet, you might think offline marketing is a thing of the past. That’s simply not true. If you’re creative...

Why Event Marketing Should Be Part of Your Small Business Strategy

by Staff Writer | Feb 22, 2021 | Omni Channel Marketing

Often small businesses tend to focus their marketing efforts on the digital world, with their website, SEO, and social media taking center stage. Due to the expenditure, event marketing is often overlooked. However, successful businesses are built on strong...