consumer psychology Archives

4 Emotional Marketing Tips for Connecting with Customers

by Staff Writer | Jun 23, 2020 | Omni Channel Marketing

Emotions are always going to be part of any decision. As a business owner, you need to understand how to best use pathos to pull in customers. Of course, you don’t necessarily need to tug at a potential client’s heart strings to bring in a sale. If you can make a...

5-Step Guide on How to Do Market Research for Your Business

by Staff Writer | Jun 23, 2020 | Management and Operations

You came up with a great idea that is sure to captivate your target audience. This is your opportunity to jump right in. But wait! Before you shift into overdrive, you need to be sure that there is really a market for your product. Market Research Tips for Small...

How to Harness the Power of Advertising Psychology [Infographic]

by Andre Palko | Jun 23, 2020 | Management and Operations

These days, it’s hard to escape being inundated with ads everywhere you go. Though you expect an ad blitz every time you log onto social media, queue up a new streaming show, or ride public transportation, you may be surprised to learn just how many advertisements...

Retail Store Layout Tips and Your Visual Merchandising Strategy

by Andre Palko | Dec 16, 2019 | Management and Operations

The other day I walked into a hardware store and stopped dead in my tracks. I knew exactly what I wanted but I had no idea which way to go. If you own a small local business, that’s precisely what you don’t want to happen when a customer arrives. Fortunately for this...

How to Use Marketing Psychology Without Being a Snake Oil Salesperson

by Andre Palko | Sep 27, 2019 | Content Marketing

Do you equate marketing psychology with “dirty tricks?” Certainly, the tactics used by infamous “snake oil” salesman through the centuries venture into the dark side of human nature. They take advantage of human foibles and can make it harder for legitimate businesses...