Meg Guiseppi

Cross Channel Marketing for Local Business

by Meg Guiseppi | Jan 20, 2025 | Omni Channel Marketing

Whether you’re a new or well-established small business, you have some kind of marketing strategy going … even if it’s only a haphazard word-of-mouth effort. If you have no marketing plan in place, your business is likely to stagnate. Chances are...

Why Visual Marketing and Visual Content Are Vital to Business Growth

by Meg Guiseppi | May 13, 2022 | Visual Content

As I’m writing this article, we’re in the midst of the pandemic. Your business may have been hit hard and struggling to recover. All the more reason to stay top-of-mind with existing customers and potential new customers with visual marketing that reminds them of, or...

Dynamic Strategies to Turning a Business Around

by Meg Guiseppi | Jan 21, 2022 | Management and Operations

With the pandemic, these may be the worst of times for your small business. You may have been suffering before it hit, and now you’re really in trouble. Even in good times, ups and downs should be expected by any business owner. Sometimes the business owner is...

How To Start Your Own Small Business

by Meg Guiseppi | Mar 11, 2021 | Management and Operations

I started my first business in high school, typing (with a typewriter) student papers and small business correspondence. My marketing plan consisted of a small, inexpensive newspaper ad. I had almost zero overhead. I already had the typewriter and my clients provided...